Non-Verbal Tactics of Persuasion
Certain personality types are very effective in tactics of persuasion. While a shy person may find it difficult to learn to be persuasive, using some non-verbal tactics can be simple and can help in the workplace, dealing with salespeople or relating to family members and friends. With the confidence of using non-verbal tools, a quiet or shy person can then feel comfortable and learn to express themselves better with words.
Eye contact is one of the most used tactics of persuasion that people can easily learn to do. Becoming comfortable with meeting another person's eyes is a great way to persuade someone to buy something or to really listen to what you are saying. While it can be uncomfortable to hold prolonged eye contact, it can be viewed as a sign of weakness or lack of interest on your part if you continually look away and appear to be distracted. Then you lose control of the conversation and have lost the ability to persuade someone to do what you want them to do.
One of the persuasion tactics often used by bosses when dealing with employees is setting up the room to give them more power based on whether they are standing or sitting. The science of influence often involves preparation, and by setting up the situation so that you are the one sitting and the person you are trying to persuade is standing, you can give yourself an advantage. It can feel awkward and as though you are at a lower station if you are forced to stand while the other person is sitting in a relaxed manner.
Proximity is a third example of a non-verbal tactic of persuasion. Many people in North American culture are uncomfortable being too close to others, as their personal space is rather wide. Part of your persuasion strategy might be to lean in close to the other person at key points during the conversation in order to set them off balance. Rather than continue a conversation, some individuals will give in so that they can remove themselves from what they feel is an awkward place.
These non-verbal tactics of persuasion can be very effective tools. All persuasion ploys need to be used properly, however, and with the right people. Some people will not respond to continued eye contact, for example, and looking away at key points in the conversation may actually work better in your favor. The trick is to develop a number of different methods for persuading others and then choose the best ones for the specific individuals you are dealing with.
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