Persuasion And It's Influence In The Society
Persuasion and influence in today's society has never been greater. The shrinking of the world through the internet and the advances made in technology has meant an increase in information and opinions, and a decrease in privacy. The social influence dominating the world through networking sites like Facebook and Twitter means that your popularity and influence can be measured and analyzed more closely than ever before. There are many aspects of our lives that are greatly governed by what others think.
In the workplace, influence and persuasion have a constant presence. Most people work in an environment where they have colleagues and supervisors, often in the same general working space. This kind of working environment will greatly influence the psychology of persuasion, with comparisons made to each other, and often to avoid standing out. There can be a lot of pressure to follow the rules and establish good relations with the people around you. It isn't much fun spending eight hours a day in an environment where you feel uncomfortable.
With the internet becoming a form of social networking, persuasion and influence from others is happening more than ever before. Home used to be the private haven where you could go to escape from social obligations and find peace and relaxation. Now with the need to attach ourselves to others through cellphones and computers, your social world surrounds you on a constant basis. The social influence of having to have the latest technology can affect you in your personal life. The constant social contact can sometimes be not only exhausting, but it can affect how you think and what you believe to be true.
Technology has also led to more influence and persuasion through advertising. Just as technology has made social interactions possible all day and every day, it also increases the amount of advertising people receive. Advertisers know how to persuade people, and their sales tactics online, just like those on TV and in print, will attempt to make you conform to what others are doing so that you too will purchase particular products. In addition to advertisements on websites, there are blogs and other opinion sites everywhere that can influence you to think a certain way.
As can be seen, persuasion and influence have become a strong factor in our lives today. It is becoming harder to actually know yourself and stop and take time to think about what you really believe in and who you are. Work, social time and the bombardment of advertisements to buy a product or service are all filled with the social psychology of persuasion. We have become so connected to each other, so that for an individual to truly see themselves as unique and different has become extremely difficult. We are encouraged by others to do what they are doing and to believe in what they believe. Thus the younger generation is becoming over-connected in their social lives and there is little time left over for reflective thinking or exploring what they truly want out of their own private lives.
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