Social Media
Social media is based off of social networks, (social structure made up of individuals or organizations by specific types of friendship, interest, exchange or relationships).
Social media has only been around for a short time, even the internet hasn’t been around that long ago. Everyone is communicating online on applications or on mobile devices these days. Social media is not to be confused with traditional media, such as newspapers, television or film. Social media is inexpensive and accessible to anyone to publish or access information, but require significant resources to publish information. The new tool for effective business marketing and sales is social media these days.
Traditional industrial media and social media both provide scale and reach to a global audience. They are both accessible, traditional media is typically owned privately or by the government and social media is usually available to anyone at little or no cost.
Industrial media usually requires specialized skills and training, such a reporting or acting skills. For most social media outlets, you don't need special skills, just the ability to operate and produce information. The time lag between television, newspaper and radio is greater than social media, where it is capable of instantaneous responses of the participants. You can edit information once it's been reported, but in social media you can edit comments or information. Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking.
Common forms of social media include concepts, slogans and statement that excite others, action information dissemination such as public speaking, installations, etc. Sharing or search technologies and print media designed to be redistributed are other forms of social media.
Examples of social media applications include: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga, FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Cyworld, Facebook, MySpace, Eventful, Meetup.com, Upcoming, Netvibes, Twine, Causes, PBworks, Wetpaint, Wikia, Wikimedia, CiteULike, Delicious, Google Reader, StumbleUpon, Digg, Mixx, NowPublic, Reddit, Newsvine, deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zoomr, BetweenCreation, sevenload, Viddler, Vimeo, YouTube, OpenCU, Skype, Stickam, Ustream, ReverbNation.com, ShareTheMusic, The Hype Machine, scribd, epinions.com, MouthShut.com, Cutomer Lobby, Yelp, Inc., Askville, WikiAnswers, Yahoo! Answers, Active World, Forterra Systems, Second Life, The Sims Online, Kongregate, Miniclip, are just a few.
As social media has grown, so have sub-specialties. Among these are Business-to Consumer (B2C) and Business-to-Business (B2B). B2B social media has distinct differences in that: Business Professional Must Lower Their Purchasing Risk, Business Professional Must Increase Their Knowledge to Ensure Their Livelihoods, In Order To Advance Their Careers, Business Professionals Must Grow Their Networks, To Solve Problems, Business Professionals Must Conduct Research-And Reach Out To Companies And Other Professionals.
Social networking has been used to study how organizations interact with each other, characterizing the many connections that link executive together, as well as individual employees at different organizations.
Just in the past few years, there has been rapid growth in social networking technologies. Over the past 5 years, published applications have grown over 250%. There are over 2,000 published applications. About 100 of them have issued patents due to the ethical issues connected with this category.
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