The Effect of Persuasion on People
Because of the influence persuasion has on us, our view of the world and how we make decisions has been affected. The social influence that persuasion techniques has on us can be effective or not, depending upon many different factors. In order for persuasion to be effective in changing our point of view or in making decisions, certain factors need to be present.
With many forms of influence persuasion is one that is often dependent upon the source of the information. Our world has become fast paced and the internet has increased our contact with people around the world. With such sources as Facebook or Twitter, rumors can be spread faster than the truth at times. Yet, people still want a reliable source to give us important information. Famous people are able to bring about almost instant persuasion just by being themselves. Yet, we still need to believe that they are credible and as long as they maintain that level of trust, they are very effective in persuading people to change their point of view or to believe that what they are saying is truthful.
In addition to the source, the message itself will determine the level of influence that persuasion has on people. A message that is too far away from established norms held by society or particular groups will not be accepted, no matter what the source. Persuasion tactics can be effective but they will only go so far. Challenging beliefs that are strongly held by individuals is not likely to work.
Nowadays, the influence that persuasion can create will also be dependant on the method of communication. What is said in an email will have a different effect than if that same information is conveyed in person. Different people will have different responses to the same form of communication, so effective persuasion will result in knowing who your audience is and how they should be communicated with. People can be greatly influenced negatively if the wrong tool is used to send out information and so effective persuasion requires research in this area.
Because of the influence persuasion has in our daily lives, it is very important to look at ourselves and to find ways to communicate better in order to get what we want. By being reliable, honest and consistent, this will help to gain the trust and confidence of others whom we wish to influence. Learning the art of persuasion isn't just for the sale of a product or service. It is a useful tool in relating to not only work partners, but it is useful in creating peaceful relationships with family and friends. We need to look at the factors that affect our communication skills and how the use of persuasion can help us to achieve our goals.
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